Francois, a sales representative for an accounting software service provider will be making a sales call on Martin, Smith and Dhillon Ltd a local accounting firm.He will be meeting the procurement officer in the next couple of days to demonstrate the value added his product line provides.The day before the meeting, he had a bunch of balloons and a note that said, "Friday will be your lucky day," sent to accounting firm's procurement officer.What kind of approach is Francois using?
A)curiosity
B)product
C)opinion
D)SPIN
E)customer benefit

Question

Quizplus · Accepted Answer

Francois is using the curiosity approach by sending the balloons and note to pique the interest of the procurement officer and make them curious about what will happen on Friday. This approach is meant to create anticipation and get the prospect interested in learning more about the product.

Francois, a Sales Representative for an Accounting Software Service Provider