During the close,attention should be focused on:
A)a more detailed analysis of customer objections
B)the information gathered in the pre-approach stage
C)the single benefit that generates the most excitement
D)the ceremonial and visual aspects of the sales presentation
E)the features the product has that set it apart from the competition

Question

Quizplus · Accepted Answer

The close should focus on the single benefit that generates the most excitement for the customer because this is what will persuade them to make a purchase. A more detailed analysis of objections, information from the pre-approach stage, features that set the product apart from the competition, and ceremonial/visual aspects of the presentation are all important, but they should have already been addressed earlier in the sales process.

During the Close,attention Should Be Focused On