XFormation is a company that develops and delivers custom trainings for products, procedures, and change at companies. XFormation developers have extensive knowledge of adult learning theory, and the trainers are dynamic, engaged teachers.
-Xformation's marketing mix needs to:
A)be balanced across all four of the Ps because the product is not complicated or difficult to understand
B)rely heavily on promotion,especially personal selling,to help the client purchase custom trainings
C)focus on price,because XFormation's competition can provide identical training at a lower price point
D)further refine the product,and offer more standardized options for clients
E)pay more attention to place,and consider how the location of the office affects sales volume

Question

Quizplus · Accepted Answer

XFormation's custom trainings require a higher level of personalization and understanding of the client's specific needs. Therefore, personal selling and promotion are crucial for building trust and helping the client make the right purchasing decisions.

XFormation Is a Company That Develops and Delivers Custom Trainings