A firm's marketing communication strategy is formulated specifically to

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A firm's marketing communication strategy is formulated specifically to communicate the value of its product(s) to target customers and differentiate its products from competitors in the market. It involves creating and implementing effective advertising, sales promotion, public relations, personal selling, and direct marketing strategies to inform, persuade, and influence customers to purchase the firm's products or services. The ultimate goal of marketing communication is to increase sales, revenue, market share, customer loyalty, and profitability for the firm.

A Firm's Marketing Communication Strategy Is Formulated Specifically to