To meet or exceed customers' expectations, marketers must
A)know where customers live.
B)know how often consumers buy their products.
C)determine what those expectations are.
D)recognize that expectations are tangible.
E)empower customers to meet their own expectations.

Question

Quizplus · Accepted Answer

To meet or exceed customers' expectations, marketers must first determine what those expectations are. This involves conducting market research, gathering feedback from customers, and analyzing consumer behavior to understand what they want and need from a product or service. Once marketers have this information, they can tailor their marketing efforts to meet these expectations and create a positive customer experience. Knowing where customers live or how often they buy products may be useful information, but it is not directly related to meeting or exceeding their expectations. Recognizing that expectations are intangible is also important, as they may be based on emotions, past experiences, or cultural norms, rather than concrete factors. Empowering customers to meet their own expectations is a customer-centric approach, but marketers still need to understand and anticipate these expectations to provide effective support and resources.

To Meet or Exceed Customers' Expectations, Marketers Must