Jenny was buying the company's first video teleconferencing system, and she involved all of the company's department heads in the decision. Jenny spent weeks evaluating options, inviting RFPs, and negotiating with vendors before she finally made a purchase decision. This buying situation would most likely be classified as a

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This situation is a "new buy" because Jenny is purchasing a video teleconferencing system for the first time for the company, involving extensive evaluation and decision-making processes.

Jenny Was Buying the Company's First Video Teleconferencing System, and She