Olga is the sales rep for ATV Communication Systems. She wants to bid on the RFP issued by Manitoba University for distance learning technology. Olga knows she will need to provide the university with detailed information, demonstrations of the firm's technology, and training sessions for faculty and students. She will also need to build relationships and learn about the key members of the university's buying center. The type of buying situation is best described as a(n)

Question

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This situation is a "new buy" because it involves a first-time purchase where the buyer requires detailed information, demonstrations, and training, indicating a complex decision-making process.

Olga Is the Sales Rep for ATV Communication Systems