The data analysis technique that involves creating customer profiles based on demographic characteristics, purchase patterns, and other criteria, and placing them into various categories is called
A)customer segmentation analysis.
B)recency-frequency analysis.
C)demographic value analysis.
D)predictive modeling.
E)lifetime value analysis.

Question

Quizplus · Accepted Answer

Customer segmentation analysis is the process of dividing customers into groups based on common characteristics such as demographics, buying behavior, and other criteria. This technique allows businesses to target specific segments with tailored marketing strategies and products.

The Data Analysis Technique That Involves Creating Customer Profiles Based