A firm that uses CRM data to generate coupons for customers based on their past purchases is using the CRM data to
A)tailor customer promotions.
B)reduce order cycle time.
C)reduce cognitive dissonance.
D)build customer equity.
E)understand how customers interact.

Question

Quizplus · Accepted Answer

The Answer of A firm that uses CRM data to generate coupons for customers based on their past purchases is using the CRM data to
A)tailor customer promotions.
B)reduce order cycle time.
C)reduce cognitive dissonance.
D)build customer equity.
E)understand how customers interact.

A Firm That Uses CRM Data to Generate Coupons for Customers