A local hair salon is analyzing its customer data to determine the last time each customer visited the salon, if he or she purchased a hair care product, and how much money the customer spends on the salon's services and products. In essence, it is trying to determine its customers' profit potential so it can target them for marketing efforts. What data analysis tool is the salon using?
A) recency-frequency-monetary analysis
B) profit modeling
C) lifetime value analysis
D) customer segmentation analysis
E) demographic value analysis
Correct Answer:
Verified
Q83: The measure of the quantity of purchase
Q84: The customer relationship management process is described
Q85: A firm that uses CRM data to
Q86: The data analysis technique that involves creating
Q87: What issue highlighted in your text is
Q89: A firm that uses data to compare
Q90: Which data analysis tool allows firms to
Q91: The last step of the customer relationship
Q92: What is the best source of information
Q93: The data analysis technique that uses sophisticated
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents