A firm that uses data to compare the costs of retaining customers and the costs of acquiring new customers with the goal of determining how much money each type of customer requires is using
A)demographic value analysis.
B)customer segmentation analysis.
C)recency-frequency-monetary analysis.
D)lifetime value analysis.
E)predictive modeling.

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The Answer of A firm that uses data to compare the costs of retaining customers and the costs of acquiring new customers with the goal of determining how much money each type of customer requires is using
A)demographic value analysis.
B)customer segmentation analysis.
C)recency-frequency-monetary analysis.
D)lifetime value analysis.
E)predictive modeling.

A Firm That Uses Data to Compare the Costs of Retaining