When Ford Canada includes a free oil change at your local dealership for filling out a research survey, this is called:
A) manipulation.
B) authority.
C) co-operation.
D) reciprocity.

Question

Quizplus · Accepted Answer

Offering a free oil change in exchange for completing a survey is an example of reciprocity, where a company gives something of value to encourage a desired action from the recipient.

When Ford Canada Includes a Free Oil Change at Your