When Lush polls its customers regarding what new scent of bath oil should be released, this is an example of:
A) customer co-creation.
B) content sourcing.
C) crowd funding.
D) permission marketing.

Question

Quizplus · Accepted Answer

Customer co-creation involves businesses engaging with customers or involving them in the development process of new products or services. By polling its customers on what new scent of bath oil should be released, Lush is involving its customers in the creation process, making it an example of customer co-creation.

When Lush Polls Its Customers Regarding What New Scent of Bath