Roy saw the point-of-sale sample of cork flooring at the building supply company. When he got home he went on the Internet to find out more about the product. This is an example of:
A) first-order response.
B) second-order response.
C) transaction response.
D) source credibility.

Question

Quizplus · Accepted Answer

This is an example of a second-order response because Roy's initial exposure to the cork flooring at the building supply company prompted him to seek out more information online, rather than making an immediate purchase or decision.

Roy Saw the Point-Of-Sale Sample of Cork Flooring at the Building