When Ashley enters the used car lot to look for her next car, she draws upon the knowledge that car salespeople often use "hard-sell" techniques and she raises her guard in order to defend herself from a persuasion attempt. This is consistent with:
A) the Persuasion Knowledge Model.
B) a dual process model.
C) the existence of a sleeper effect.
D) the theory of cognitive dissonance.

Question

Quizplus · Accepted Answer

The Persuasion Knowledge Model suggests that individuals develop knowledge about persuasion and use this knowledge to interpret and cope with persuasion attempts. Ashley's awareness of "hard-sell" techniques and her subsequent defensive stance align with this model, as she is using her understanding of persuasion tactics to navigate the situation.

When Ashley Enters the Used Car Lot to Look for Her