Source ________ relates to consumers' beliefs that a communicator is both competent and willing to provide the information necessary for them to make an adequate evaluation of competing products.
A) honesty
B) Z factor
C) credibility
D) attractiveness

Question

Quizplus · Accepted Answer

Credibility is the term that relates to consumers' beliefs about the communicator's competence and willingness to provide necessary information for evaluating competing products. This encompasses the communicator's perceived expertise and trustworthiness.

Source ________ Relates to Consumers' Beliefs That a Communicator Is