Tim just purchased a new tread mill.Before ringing up the sale, the salesperson offers Tim an expensive 3-year warranty on the machine for $300.Tim rejects the offer.The salesperson then offers a !-year warranty for $100, which Tim accepts.This is an example of what social influence principle?
A) Liking
B) Automaticity
C) Authority
D) Reciprocity
E) Commitment and consistency
Correct Answer:
Verified
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