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Tim Just Purchased a New Tread Mill

Question 52

Multiple Choice

Tim just purchased a new tread mill.Before ringing up the sale, the salesperson offers Tim an expensive 3-year warranty on the machine for $300.Tim rejects the offer.The salesperson then offers a !-year warranty for $100, which Tim accepts.This is an example of what social influence principle?


A) Liking
B) Automaticity
C) Authority
D) Reciprocity
E) Commitment and consistency

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