When selling a product or service to a customer, the most important thing to do is:
A) highlight any technical aspects or specifications.
B) present the features of the product or service.
C) present the benefits to the customer of the product or service.
D) focus on promoting your organisation's reputation.
E) criticise your competitors' products or services.

Question

Quizplus · Accepted Answer

While technical specifications and features may be important, customers are ultimately more interested in how the product or service benefits them. Focusing on the benefits will make the customer more likely to make a purchase, and feel satisfied with their decision. Promoting your organisation's reputation is also important, but should be done in conjunction with presenting the benefits to the customer rather than as the sole focus. Criticising competitors' products or services can create a negative impression and damage relationships with other businesses. Therefore, presenting the benefits to the customer is the most important thing to do when selling a product or service.

When Selling a Product or Service to a Customer, the Most