When American jeans maker Levi Strauss noted customers ripping their jeans, and subsequently released a line of ready-ripped jeans, its approach to improving the service provided to its customers involved:
A) asking customers about the products they wanted.
B) observing customers.
C) analysing the complaints of customers.
D) responding to the volume of sales to customers.
E) surveying customers.

Question

Quizplus · Accepted Answer

Levi Strauss observed customers ripping their jeans, which led to the release of a line of ready-ripped jeans. This suggests that the company improved its service based on observation rather than soliciting feedback or analyzing complaints.

When American Jeans Maker Levi Strauss Noted Customers Ripping Their