In the service-profit chain, what directly leads to increased customer satisfaction and loyalty?
A) Increased employee loyalty and productivity
B) Improved service to external customers
C) Employee satisfaction
D) Internal service quality
E) Higher profits

Question

Quizplus · Accepted Answer

Improved service to external customers directly leads to increased customer satisfaction and loyalty, as it enhances the customer's experience and perception of the service or product provided.

In the Service-Profit Chain, What Directly Leads to Increased Customer