Which of the following types of record would be most likely to provide valuable information in relation to where problems with service are most likely to occur?
A) Records showing customers' payment and purchasing histories
B) Analytics, or 'big data', relating to purchasing habits and patterns
C) Records of customer compliments, complaints and problems
D) Warranty and service repair records
E) All of these responses are correct.

Question

Quizplus · Accepted Answer

Records of customer compliments, complaints, and problems would provide valuable information on where problems with service are most likely to occur, as it would contain direct feedback from customers about their experiences. Payment and purchasing histories may provide some insights, but may not necessarily indicate issues with service. Analytics and big data may provide useful information but may not be as specific to identifying service problems. Warranty and service repair records would only provide information on issues that have already been identified and addressed by the company.

Which of the Following Types of Record Would Be Most