Customer complaints should be viewed as:
A) a waste of time to be handled as quickly as possible.
B) a form of external performance review of staff from which punitive measures such as demotion and termination should, if required, result.
C) an opportunity for organisations to improve in areas where they are failing to satisfy their customers.
D) coming from customers who complain about every organisation, and therefore be largely ignored.
E) important, but not urgent.

Question

Quizplus · Accepted Answer

Customer complaints should not be seen as a nuisance, but rather as an opportunity for an organization to identify their shortcomings and make improvements to satisfy their customers. Ignoring complaints can result in a loss of business and a negative reputation.

Customer Complaints Should Be Viewed As