If intangibles are a key point of the bargaining mix, negotiators must know the point at which they are willing to abandon the pursuit of an intangible in favour of substantial gains on tangibles.

Question

Quizplus · Accepted Answer

This statement is true. Negotiators must have a clear understanding of their priorities and determine the point where pursuing intangibles is no longer worth sacrificing substantial gains on tangibles. This will help them make strategic trade-offs and reach a mutually beneficial agreement.

If Intangibles Are a Key Point of the Bargaining Mix