Which of the following distinguishes personal selling from other forms of marketing communications such as advertising and public relations?
A) The opportunity to react immediately to customer feedback during sales presentations
B) The existence of a universal code of ethics for salespeople
C) The ability to influence customers
D) The lack of decision-making autonomy for salespeople
E) The availability of a well-established routine for salespeople

Question

Quizplus · Accepted Answer

Personal selling allows for immediate interaction and feedback between the salesperson and the customer, which is a unique feature compared to other forms of marketing communications like advertising and public relations, where such direct and instant feedback mechanisms are not present.

Which of the Following Distinguishes Personal Selling from Other Forms