Which of the following statements is true of social selling?
A) It refers to using various communication platforms on the Internet to engage with prospects.
B) It is a form of door-to-door selling.
C) It is one of the least effective ways to get referrals.
D) It refers to the sale of eco-friendly products by a company as part of its corporate social responsibility.
E) It involves a salesperson joining country clubs or fraternal organizations to engage in networking.

Question

Quizplus · Accepted Answer

Social selling refers to the use of social media and other online platforms to connect with, engage, and understand prospects and customers in order to build relationships that may lead to sales opportunities. It does not involve traditional door-to-door selling, is not specifically about selling eco-friendly products, and is not limited to joining clubs for networking.

Which of the Following Statements Is True of Social Selling