Which of the following methods of prospecting is considered very inefficient?
A) Electronic networking
B) Conducting trade shows
C) Cold calling
D) Using company records
E) Conducting seminars

Question

Quizplus · Accepted Answer

Cold calling is considered very inefficient because it involves unsolicited calls to potential customers who have not expressed prior interest in the products or services being offered. This method often results in a high rejection rate and low conversion rate compared to other prospecting methods that target more interested or pre-qualified individuals.

Which of the Following Methods of Prospecting Is Considered Very