Radsbury Corp., a company that manufactures bath fittings, encourages its prospects to call the company on its toll-free number and get information on the various products and services it offers. In this scenario, Radsbury Corp. is engaged in _____.

Question

Quizplus · Accepted Answer

Inbound telemarketing involves encouraging prospects or customers to initiate contact with the company, often through a toll-free number, to inquire about products or services. Radsbury Corp.'s strategy of having prospects call them for information fits this definition.