Research suggests that a number of conditions must be met in order for a person to process a persuasive message using the central route (rather than the peripheral route). What is one of those conditions?

Question

Quizplus · Accepted Answer

One of the conditions that must be met in order for a person to process a persuasive message using the central route is that the person must be motivated to process the message carefully. This means that the person is willing and able to think critically about the message and engage in careful processing to evaluate its merits. The other options (A, B, and D) may also contribute to successful persuasion, but they are not specific to the central route.

Research Suggests That a Number of Conditions Must Be Met