Most companies find that customer feedback is not useful in developing quality standards that help prevent customer dissatisfaction and possible defection.

Question

Quizplus · Accepted Answer

Customer feedback is essential for developing quality standards that meet customer needs and expectations, which can help prevent dissatisfaction and defection. Ignoring or dismissing customer feedback can lead to missed opportunities to improve products and services, as well as loss of customer loyalty.

Most Companies Find That Customer Feedback Is Not Useful in Developing