In consumer judgment,starting with an initial evaluation and adjusting it with additional information is known as
A) the judgment of goodness and badness.
B) an anchoring and adjustment process.
C) the assessment process.
D) belief strength.
E) an estimation of likelihood.

Question

Quizplus · Accepted Answer

The process of starting with an initial evaluation and adjusting it with additional information is called anchoring and adjustment. This involves using the initial piece of information as an anchor or reference point and then adjusting this assessment based on new information as it becomes available.

In Consumer Judgment,starting with an Initial Evaluation and Adjusting It