While searching for information about models of an SUV,Tony did not even consider a Mitsubishi because he did not know that Mitsubishi offered an SUV.Thus the Mitsubishi SUV was in Tony's
A) consideration set.
B) evoked set.
C) inept set.
D) inert set.
E) disconfirmation set.

Question

Quizplus · Accepted Answer

The Mitsubishi SUV was in Tony's inert set because he was unaware of it as an option. The inert set includes options that consumers do not consider, typically due to lack of awareness or information.

While Searching for Information About Models of an SUV,Tony Did