A confirmation bias in processing information leads consumers to
A) be underconfident in their judgments.
B) be overconfident in their judgments.
C) be negative in evaluations.
D) make emotional judgments.
E) make cognitive judgments.

Question

Quizplus · Accepted Answer

Confirmation bias is the tendency to search for, interpret, and remember information in a way that confirms preexisting beliefs or hypotheses. This can lead consumers to overvalue information that supports their beliefs while dismissing information that contradicts them. As a result, consumers may become overconfident in their judgments and decisions, feeling that they have sufficient evidence to support their beliefs, even when they may not.

A Confirmation Bias in Processing Information Leads Consumers to