David was ready to buy a pair of pants he saw in the J Crew catalog that were priced at $25.00 until he noticed two other pairs of pants priced at $65.00 and $95.00.Suddenly the $25.00 pair of pants seemed too cheap.This is an example of
A) the attraction effect.
B) an inert set.
C) goal-driven choice.
D) construal theory.
E) prospect theory.

Question

Quizplus · Accepted Answer

This is an example of the attraction effect, where the presence of a third, less attractive option (in this case, the $25.00 pants) can actually increase the appeal of the original option (in this case, the more expensive pants).

David Was Ready to Buy a Pair of Pants He