Post-decision dissonance is
A) an interesting association related to the product formed after acquisition.
B) an interesting association related to the product formed after disposition.
C) a feeling of anxiety over whether the correct decision was made.
D) the SEVA emotions elicited after acquisition.
E) impulsiveness.

Question

Quizplus · Accepted Answer

Post-decision dissonance is the feeling of anxiety or uncertainty that consumers often experience after making a purchase, especially with expensive, high-risk items. It occurs when consumers feel conflicted about their decision, doubting whether they made the right choice or could have made a better one.

Post-Decision Dissonance Is