Post-decision dissonance can impact consumer behavior primarily because it
A) creates anxiety that the consumer would like to reduce.
B) increases the ability of the consumer to process information.
C) increases the recall of the consumer for attributes.
D) can attract customers who are habitual purchasers of other brands.
E) decreases motivation to process information about other brands.

Question

Quizplus · Accepted Answer

Post-decision dissonance creates anxiety and discomfort in the consumer, which can lead to a desire to reduce it. This can impact consumer behavior as they may seek out ways to confirm their decision or avoid similar decision-making situations in the future.

Post-Decision Dissonance Can Impact Consumer Behavior Primarily Because It