Kimberly's knowledge of candy was high,and she knew what she liked.Thus,regarding consumer learning,she would be
A) unlikely to be closed to new ideas or experiences.
B) unlikely to generate new hypotheses.
C) more likely to experience products vicariously.
D) unable to process older information.
E) unable to process newer information.

Question

Quizplus · Accepted Answer

Kimberly's high knowledge and strong preferences suggest she may not feel the need to generate new hypotheses about candy, as she already knows what she likes.

Kimberly's Knowledge of Candy Was High,and She Knew What She