A feeling that one has made the wrong purchase decision is known as
A) impulsiveness.
B) response derogation.
C) post-decision dissonance.
D) post-decision regret.
E) decision disposition.

Question

Quizplus · Accepted Answer

Post-decision regret is the feeling that one has made the wrong purchase decision. A is incorrect, as impulsiveness refers to making purchases without much thought. B is incorrect, as response derogation refers to finding flaws or faults in a product after purchase to justify the decision. C is related, but not as specific as post-decision regret, as post-decision dissonance refers to the discomfort or anxiety that arises from conflicting thoughts or beliefs after a decision has been made. E is not a recognized term.

A Feeling That One Has Made the Wrong Purchase Decision