Suppose a consumer is watching TV and sees an exciting ad for a new Meg Ryan movie.She also fondly remembers previous Meg Ryan movies,such as Hanging Up or You've Got Mail.Based on these sources of information,she ____ about the quality of the movie ("It must be great").
A) generates evidence
B) creates affect
C) generates a hypothesis
D) creates evidence
E) creates counterarguments

Question

Quizplus · Accepted Answer

The consumer is generating a hypothesis about the quality of the movie based on the exciting ad and her fond memories of previous Meg Ryan movies. This hypothesis ("It must be great") is formed before she has seen the new movie, based on her interpretation of the information available to her.

Suppose a Consumer Is Watching TV and Sees an Exciting