Opinion leaders have an influence primarily because they
A) dislike the products.
B) have a satisfaction with their present knowledge of a product category.
C) have a need to be alone.
D) have no vested interest in whether consumers actually heed their opinions.
E) have an intrinsic interest in and enjoyment of products.
Correct Answer:
Verified
Q25: People become opinion leaders because they
A) have
Q26: _ is (are)important primarily for providing a
Q27: _ is (are)an example of a marketer-dominated
Q28: Opinion leaders might have all of the
Q29: Opinion leaders play an important role in
Q31: Caroline saw a believable advertisement that had
Q32: _ reference groups are groups that we
Q33: Maureen always knows where products are on
Q34: _ are examples of marketer-dominated sources delivered
Q35: _ is an example of a nonmarketer-dominated
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents