Understanding and overcoming objections and persuading the other party to say yes is most effective when done:

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Overcoming objections and persuading the other party to say yes is a continuous process and should be done throughout the negotiation. Addressing objections early on can prevent them from becoming roadblocks later in the negotiation process. Additionally, objections may arise at any stage of the negotiation, so it's important to be prepared to address them as they come up. Finally, persuasion is most effective when it's not a one-time event - it needs to be consistent and ongoing to build trust and convince the other party that your proposal is the best option.

Understanding and Overcoming Objections and Persuading the Other Party to Say