Melissa Tudor does consulting for the Yellow Pages. Her clients want to know how much of an increase in customers' awareness will be achieved by having ads that use color instead of black and white. In order to find the answer to this question, Melissa must conduct:

Question

Quizplus · Accepted Answer

Causal research is designed to determine cause-and-effect relationships, and it is the most appropriate type of research to use when trying to determine whether using color instead of black and white in Yellow Pages ads will lead to a measurable increase in customers' awareness.

Melissa Tudor Does Consulting for the Yellow Pages