Which of the following is the primary reason for ineffective cross-cultural business negotiations?

Question

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Insufficient knowledge about native bargaining rituals can lead to misunderstandings, cultural faux pas, and ineffective negotiations. It is vital to have an understanding of the other party's cultural beliefs, values, and negotiation traditions to conduct successful business negotiations. Highly restrictive government legislation, poorly planned business strategies, and language differences may also play a role in ineffective negotiations, but they are not the primary reason.

Which of the Following Is the Primary Reason for Ineffective