The major limitation to the stimulus-response sales presentation approach is that:
A) it does not encourage prospect involvement in the sales presentation.
B) it is highly interactive, resulting in long sales calls.
C) it is very expensive to create an effective presentation.
D) salespeople are often not satisfied with the close.

Question

Quizplus · Accepted Answer

The stimulus-response sales presentation approach is often criticized for being too scripted and not allowing for enough interaction or engagement from the prospect, which can limit its effectiveness.

The Major Limitation to the Stimulus-Response Sales Presentation Approach Is