At the need fulfillment stage of the need satisfaction selling method, the salesperson:
A) highlights the buyer's needs and how the product meets those needs.
B) highlights what the product does.
C) highlights all the needs that exist in the market that the company's offerings can meet.
D) discusses how the company's product breadth can fulfill all of the buyer's needs.

Question

Quizplus · Accepted Answer

At the need fulfillment stage, the salesperson focuses on the specific needs of the buyer and demonstrates how the product meets those needs, making option A the correct choice.

At the Need Fulfillment Stage of the Need Satisfaction Selling