Adding a high-priced version of your existing product line is what type of extension?
A) Co-branding
B) Category extension
C) Line extension
D) None of these
Correct Answer:
Verified
Q1: Growing the brand by expanding its presence
Q2: What type of logic is a line
Q4: A supermarket wants to offer banking services.
Q5: Why do organizations extend their brands?
A) To
Q6: What are the dangers of a line
Q7: What are the dangers of category extension?
A)
Q8: What are the benefits of category extension?
A)
Q9: What are the benefits of line extension?
A)
Q10: Brand extensions are dangerous because they can
Q11: Brand extensions are dangerous because they can
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