What are the benefits of category extension?
A) Leverage brand capabilities
B) Expand the brand's meaning
C) Gain greater efficiencies in resource use
D) All of these
Correct Answer:
Verified
Q3: Adding a high-priced version of your existing
Q4: A supermarket wants to offer banking services.
Q5: Why do organizations extend their brands?
A) To
Q6: What are the dangers of a line
Q7: What are the dangers of category extension?
A)
Q9: What are the benefits of line extension?
A)
Q10: Brand extensions are dangerous because they can
Q11: Brand extensions are dangerous because they can
Q12: What does cognitive fit refer to?
A) Whether
Q13: What does brand extension authenticity refer to?
A)
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