What does brand extension authenticity refer to?
A) Whether the extension is sincerely motivated?
B) Whether the extension makes sense in relation to the parent brand?
C) Whether the extension makes me think
D) None of these
Correct Answer:
Verified
Q8: What are the benefits of category extension?
A)
Q9: What are the benefits of line extension?
A)
Q10: Brand extensions are dangerous because they can
Q11: Brand extensions are dangerous because they can
Q12: What does cognitive fit refer to?
A) Whether
Q14: What drives brand extension authenticity?
A) The extension
Q15: Fighter brands are used to achieve what
Q16: What is an important objective for a
Q17: You work for a luxury fashion brand.
Q18: As a luxury fashion brand manager, you
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents