Brand extensions are dangerous because they can dilute parent brand equity. Is this true or false?
A) True
B) False
C) True, but only for failed category extensions
D) True, but only for failed line extensions
Correct Answer:
Verified
Q5: Why do organizations extend their brands?
A) To
Q6: What are the dangers of a line
Q7: What are the dangers of category extension?
A)
Q8: What are the benefits of category extension?
A)
Q9: What are the benefits of line extension?
A)
Q11: Brand extensions are dangerous because they can
Q12: What does cognitive fit refer to?
A) Whether
Q13: What does brand extension authenticity refer to?
A)
Q14: What drives brand extension authenticity?
A) The extension
Q15: Fighter brands are used to achieve what
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