What does cognitive fit refer to?
A) Whether the extension is authentic
B) Whether the extension makes me think
C) Whether the extension makes sense in relation to parent brand image
D) None of these
Correct Answer:
Verified
Q7: What are the dangers of category extension?
A)
Q8: What are the benefits of category extension?
A)
Q9: What are the benefits of line extension?
A)
Q10: Brand extensions are dangerous because they can
Q11: Brand extensions are dangerous because they can
Q13: What does brand extension authenticity refer to?
A)
Q14: What drives brand extension authenticity?
A) The extension
Q15: Fighter brands are used to achieve what
Q16: What is an important objective for a
Q17: You work for a luxury fashion brand.
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