Brand extensions are dangerous because they can cannibalise sales. Is this true or false?
A) True
B) False
C) True, but only for category extensions
D) True, but only for line extensions
Correct Answer:
Verified
Q6: What are the dangers of a line
Q7: What are the dangers of category extension?
A)
Q8: What are the benefits of category extension?
A)
Q9: What are the benefits of line extension?
A)
Q10: Brand extensions are dangerous because they can
Q12: What does cognitive fit refer to?
A) Whether
Q13: What does brand extension authenticity refer to?
A)
Q14: What drives brand extension authenticity?
A) The extension
Q15: Fighter brands are used to achieve what
Q16: What is an important objective for a
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